Dove is one of the most popular chocolate brands and now the company is dipping its toe into the world of make-at-home desserts with its new Silky Smooth Pudding & Pie Filling.
Just as the name suggests, the Dove Silky Smooth Pudding & Pie Fillings are packets of a prepared mix that can be transformed into pudding or pie filling. To prepare, all consumers have to do is combine the mix with two cups of cold milk, mix, and let sit in the refrigerator until firm. The mixes come in four flavors, all of which are inspired by the brand's most popular chocolates: Milk Chocolate, Dark Chocolate, Peanut Butter Milk Chocolate, and Bourbon Vanilla Dark Chocolate.
Chocolate Brand Pudding Mixes
Dove's Chocolate Silky Smooth Pudding & Pie Filling is Easy to Make
Trend Themes
1. At-home Dessert Mixes - The rise in popularity of at-home dessert mixes made by established food brands opens up opportunities for disruptive innovation in the food manufacturing industry.
2. Flavored Pudding Mixes - The introduction of flavored pudding mixes, like Dove's Silky Smooth Pudding & Pie Filling, provides an opportunity for food manufacturers to expand their dessert mix offerings and appeal to consumers looking for variety.
3. Brand Extension Into Mixes - The trend of established food brands extending their product lines into at-home dessert mixes allow for new opportunities for product development and marketing strategies.
Industry Implications
1. Food Manufacturing - Existing food manufacturers can utilize the trend towards at-home dessert mixes to create innovative new products that appeal to consumers' desire for convenience and variety.
2. Retail - Retail businesses stocking the new trend in at-home dessert or flavored pudding mixes can increase their appeal to this market and leverage it for increased profits.
3. Consumer Packaged Goods (CPG) - CPG companies can tap into the popularity of existing food brands and their product lines to create new dessert mixes, and different flavor options from what is currently available, that appeal to consumers.