At the ISM trade fair for confectionery and snack products, Eurohansa exhibited the newest additions to its AMARESTI line, including a chocolate mix that contains four types of chocolate—white, dark, milk and ruby—in a single box. While many chocolate lovers will be familiar with three our of four chocolates that are included in this mix, ruby chocolate was only recently discovered and is now beginning to appear in commercial products.
To play up the addition of the naturally pink ruby chocolate in this mix, the AMARESTI chocolates are accented by cranberry and pomegranate juice. As ruby chocolate is said to have a flavor that's different from the other varieties of chocolates that people have become familiar with, this mix of confections offers something for every chocolate lover.
Fruity Chocolate Mixes
This AMARESTI Treat Combines Four Types of Chocolate & Berries
Trend Themes
1. Fruity Chocolate Mixes - Opportunity to create unique chocolate mixes by combining different types of chocolate with fruit flavors.
2. Ruby Chocolate - Disruptive innovation opportunity to incorporate the naturally pink ruby chocolate into commercial products to offer a new and different flavor experience.
3. Confectionery Trade Fairs - Opportunity for confectionery businesses to showcase their latest products and innovations at industry trade fairs like ISM.
Industry Implications
1. Confectionery Industry - Disruptive innovation opportunity to create new chocolate mixes and explore the use of ruby chocolate to cater to diverse consumer tastes.
2. Snack Product Industry - Opportunity to introduce innovative chocolate mixes with fruit flavors to attract snack product consumers looking for unique taste experiences.
3. Trade Fair Industry - Opportunity for trade fair organizers to create platforms for confectionery businesses to showcase their latest products and forge industry partnerships.