Just when it seemed like every possible flavor of Oreos had already been done, Nabisco has announced that the brand will debut two new flavors in January 2020: Chocolate Marshmallow and Caramel Coconut.
While the debut of new Oreo flavors always makes the news, this time around the brand announced the new flavors quietly on its Instagram page. The post from the brand simply stated: "OREO Chocolate Marshmallow & Caramel Coconut cookies are coming in January 2020!" Based on images of the packaging, it appears that the Chocolate Marshmallow features a classic chocolate Oreo cookie filled with a chocolate marshmallow creme. The Caramel Coconut flavor is also made with chocolate Oreo cookies, but filled with a caramel coconut creme.
Chocolate Marshmallow Sandwich Cookies
Nabisco is About to Launch Chocolate Marshmallow Oreos
Trend Themes
1. Unique Oreo Flavors - Nabisco's introduction of Chocolate Marshmallow and Caramel Coconut Oreos showcases the trend for innovative and unconventional Oreo flavors.
2. Limited Edition Releases - By quietly announcing the new flavors on social media, Nabisco taps into the trend of generating excitement and demand for limited edition products.
3. Indulgent Treats - The launch of Chocolate Marshmallow and Caramel Coconut Oreos caters to the ongoing trend of consumers seeking indulgent and decadent snacks.
Industry Implications
1. Snack Food - The introduction of unique Oreo flavors presents an opportunity for the snack food industry to create innovative and enticing taste experiences.
2. Food Packaging - The release of limited edition Oreo flavors opens up possibilities for the food packaging industry to design eye-catching packaging to enhance the allure of these special treats.
3. Confectionery - The indulgent nature of the new Oreo flavors aligns with the confectionery industry's focus on delivering irresistible and mouth-watering treats to consumers.