RXBAR, a functional snack brand owned by Kellog Co., has announced the launch of an all-new limited-edition RXBAR No B.S. flavor, 'Chocola Cinnamon Brownie.'
The new nutritional snack bar contains -- as is boldly printed on each bar's packaging -- three egg whites, seven almonds, four cashews, and two dates, which are mixed with chocolate chips and cinnamon spices. In addition, each bar delivers an impressive 12 grams of protein and contains no added sugars.
"RXBAR consumers seek variety, so we’re constantly innovating to deliver delicious new flavors made with only simple ingredients... Adding chocolate cinnamon brownie to our portfolio of No BS bars allows us to surprise and delight our fans, while offering them something new to enjoy for a limited time," said Eileen Flaherty, senior brand manager, RXBAR.
No-Frills Energy Bars
RXBAR Launches New 'Chocolate Cinnamon Brownie' Flavor
Trend Themes
1. Limited-edition Functional Snack Bars - Opportunity for functional snack brands to constantly come up with new limited-edition flavors to satisfy consumer demand for variety.
2. Ingredient Transparency - Opportunity for brands to differentiate by using clear, boldly printed packaging to list out the specific ingredients in their products.
3. Protein-rich, No Added Sugar Snacks - Opportunity for brands to create products that cater to consumers who prioritize both protein and clean-label, no added sugar options.
Industry Implications
1. Functional Snack Brands - Opportunity for functional snack brands like RXBAR to continually innovate with flavors and ingredients that cater to consumer expectations.
2. Packaged Food - Opportunity for packaged food brands to be transparent about the ingredients in their products and offer protein-rich, no added sugar options similar to RXBAR.
3. Health and Wellness - Opportunity for health and wellness brands to develop clean-label, all-natural, protein-rich snack options that cater to consumer demand for healthy snack options.