Festive Marbled Brioche Breads

The St Pierre Chocolate Brioche Wreath is a limited-edition product making its way to participating locations to provide consumers with a simple way to elevate their seasonal entertaining. The product consists of a marbled brioche loaf in the shape of a wreath that's ready to be served to guests or picked up for everyday enjoyment to incorporate a festive touch into any meal. The product is made in France to ensure a traditional recipe and is arriving in the UK starting October 23 at Asda before heading to Morrisons from October 25, 2023.

Senior Brand Manager Georgia Dales-Smith spoke on the St Pierre Chocolate Brioche Wreath saying, "This is St Pierre’s first-ever seasonal product and it stands apart from the rest of our regular range. The chocolate base appeals to different consumers and we are driving excitement for shoppers at a time when we know they are looking to elevate their everyday eating habits."