'Season of Victory' is a graphic designer that works on a variety of projects, with one of the latest being a series of chocolate bar labels for 'CHOCO.'
The goal was to create something unique for each bar, while also ensuring that a sense of unity was carried throughout so that consumers would still recognize the brand that the product is coming from. To do this, Season of Victory maintained the same typography throughout, as well as the divides between the different types of patterns used on the chocolate bar labels.
With this, the creative generates a look to that's specific to the CHOCO brand, while also creating enough for a playful look that attracts the sights of consumers well. Season of Victory described the project by saying: "The packaging design allows for the collection to be further expanded when more flavors are added in the future. I also wanted to have the element on the sides of the packaging line up, almost in the same satisfying way that a magazine collection would on shelf."
Cheerful Chocolate Bar Labels
'Season of Victory' Creatively Branded This Sweet Organic Treat
Trend Themes
1. Personalized Packaging - Creating unique packaging designs for different products within a brand can help attract consumer attention and maintain brand recognition.
2. Consistent Branding - Maintaining common elements such as typography and visual patterns throughout different product designs can create a sense of unity and reinforce brand identity.
3. Playful Visuals - Incorporating playful and visually appealing elements in packaging designs can attract consumers' attention and make the product more appealing.
Industry Implications
1. Graphic Design - Graphic designers can explore opportunities in creating personalized and visually appealing packaging designs for various products.
2. Chocolates and Confections - Chocolate brands can benefit from incorporating creative and consistent packaging designs to enhance their brand recognition and attract consumers.
3. Food and Beverage Packaging - The food and beverage packaging industry can explore innovative packaging design solutions that combine personalized elements with consistent branding to make products stand out on store shelves.