British snack company Maltesers has become globally known for its delicious chocolate balls that are textured and malty on the inside. The new flavor of the sweet snack, however, has definitely generated some excitement within the United Kingdom and Germany.
Maltesers' chocolate balls boast a new flavor in 2018 and it is raspberry. Traditional pairing of berries and chocolate usually entails the fruit being dipped and cover in the cocoa-based sweet. However, Maltesers takes a different approach. The British company preserves its brand-identifying malty interior and instead coats the individual balls in raspberry-flavored chocolate.
Perfect for at the movies or as a back-to-school treat, Maltesers' berry-flavored chocolate balls are available in grocery stores across Europe, as well as in Australia.
Photo Credits: Metro.co.uk, @germanfoodnews
Fruit-Flavored Chocolate Balls
Maltesers Launches a Berry Flavor of Its Chocolate Snack
Trend Themes
1. Fruit-flavored Chocolates - The trend of adding fruit flavors to chocolates disrupts traditional flavor pairing norms.
2. Innovative Chocolate Coating Technique - The use of raspberry-flavored chocolate coating with a brand-identifying malty interior offers new opportunities for flavor experimentation with other ingredients.
3. Novelty Snacks - The launch of new flavors of classic snacks like Maltesers offers new opportunities for brands to capture the attention of consumers by creating new experiences geared towards special occasions.
Industry Implications
1. Confectionery - Confectionery industry can explore more possibilities within the fruit and chocolate flavor pairing category with this innovative product launch.
2. Food Manufacturing - Food manufacturing industry can take advantage of Maltesers' innovative coating technique and experiment with other unusual flavor combinations in chocolate products.
3. Retail - Retail industry can leverage the launch of new flavors of classic snacks to create new customer experiences and grow their business.