Chock-Obleas, a Mexican snack subbrand belonging to Golmex Foods, has announced that it will be launching in the United States across six key markets: Los Angeles, San Jose, Dallas, Houston, Chicago, and South Texas. What this means is that Americans will have the opportunity to get their hand's on the brand's signature, artisanal wafer treats -- a popular Mexican snack that, up until now, was difficult to come by in the U.S.
The snack itself consists of a creamy chocolate filling sandwiched between two wheat and amaranth wafers, both of which are covered with popped amaranth -- an ancient grain that has a long history tied to Mexican cuisine. Moreover, the chocolate used for the wafers comes from 70% pure cocoa, giving the treats a natural sweetness.
"There’s nothing like Chocke-Obleas on American shelves today. It’s not just another cookie, cracker, bar or snack... its truly something different," said Juan Carlos Duran Soriano, Founder and CEO of Golmex, the producer of Chocke-Obleas.
Mexican Wafer Treats
Mexican Snack Brand Chocke-Obleas Launches in the United States
Trend Themes
1. Expansion of International Snack Brands - As more snack brands from around the world enter the American market, there is an opportunity for disruptive innovation in the creation of unique and culturally diverse snack options
2. The Use of Ancient Grains in Snacks - As snack companies explore incorporating ancient grains like amaranth, there is an opportunity for disruptive innovation in the development of healthy and sustainable snack options
3. Innovative Snack Packaging - As snack brands strive to differentiate themselves in the market, there is an opportunity for disruptive innovation in the design and sustainability of snack packaging
Industry Implications
1. Snack Food Industry - Companies in the snack food industry have the opportunity to expand and diversify their product offerings through international partnerships and the incorporation of unique ingredients, like amaranth
2. Food Manufacturing Industry - Food manufacturing companies have the opportunity to invest in sustainable and eco-friendly packaging and design, setting themselves apart from their competitors in the snack food industry
3. Import/export Industry - The import/export industry can help facilitate the entry of international snack brands into the American market, creating opportunities for mutually beneficial partnerships and the introduction of diverse snack options