Chips Ahoy! is promoting its delicious goodies with a new ad campaign that is anything but cookie-cutter. The campaign consists of television ads either 15 or 30 seconds long. The ads initially come off as cheesy, but are smartly set up, so as to appeal to the cookie maker's target demographic: cookie-loving kids.
For example, one of the shorts features an animated Chips Ahoy! cookie standing outside a door with a 'Do Not Disturb' sign. After briefly pondering the situation, the cookie decides to push the 'Do Not Disturb' sign aside. The tagline for this short is, "it takes Chips Ahoy! to push the rules aside."
This is an example of an ad campaign that is at first glance simple, but upon deeper examination is actually quite intelligent.
Personified Cookie Commercials
The New Chips Ahoy! TV Ads are Quirky and Irreverent
Trend Themes
1. Quirky Ad Campaigns - Creating advertisements that are unconventional and unexpected, appealing to younger audiences.
2. Animated Brand Characters - Incorporating animated characters to represent the brand and engage with consumers.
3. Intelligent Advertising - Developing campaigns that are simple on the surface but have deeper levels of meaning or cleverness.
Industry Implications
1. Food & Beverage - Utilizing innovative advertising strategies to promote food and beverage products.
2. Marketing & Advertising - Exploring creative ways to reach and engage with target demographics.
3. Media & Entertainment - Integrating animated characters and unconventional campaigns to captivate audiences and generate buzz.