Chipotle Mexican Grill is launching a ‘concierge bot,’ which will allow users to order food through Facebook Messenger. The chatbot will be visible to consumers on June 22nd and it is named Pepper. When Facebook users engage the chatbot, Pepper will ask for location information and then find their nearest Chipotle Mexican Grill location. People can walk users through the ordering process and process payments, as well as inform users about the chipotle Rewards program.
The Pepper chatbot provides a new convenient way for users to place orders on a platform that many people engage with on a daily basis.
The company is also launching its Mobiel app in Canada, allowing customers in the region to place orders on the mobile app.
Facebook Messenger Food Ordering
Chipotle Mexican Grill Launches an Ordering System on Messenger
Trend Themes
1. Conversational Commerce - Chipotle's launch of a concierge bot on Facebook Messenger highlights the growing trend of conversational commerce, where users can order products or services through chatbots.
2. Omnichannel Integration - Chipotle's integration of a chatbot ordering system on Facebook Messenger and its mobile app in Canada showcases the trend of omnichannel integration, allowing customers to place orders seamlessly across multiple platforms.
3. Personalized Customer Experience - Chipotle's Pepper chatbot on Facebook Messenger enables personalized customer experiences by providing location-based recommendations and informing users about the chipotle Rewards program.
Industry Implications
1. Restaurant Industry - The implementation of chatbot ordering systems in the restaurant industry presents disruptive innovation opportunities to streamline ordering processes and enhance customer convenience.
2. Technology Industry - The integration of chatbots in popular messaging platforms like Facebook Messenger creates disruptive innovation opportunities for technology companies to develop advanced chatbot solutions for various industries.
3. Mobile App Industry - Chipotle's expansion of its mobile app in Canada demonstrates the disruptive innovation opportunity in the mobile app industry to improve customer experiences through convenient ordering and rewards programs.