After launching the Chipotle Challenger Series three years ago, the popular restaurant chain is looking to bring the competition back, this time for 'Fornite' players.
In previous years, the Chipotle Challenger Series saw gamers compete in 'Call of Duty: Warzone,' making the change to 'Fortnite' a first. In order to enter, teams will have to qualify—and can register by going to the Chipotle Challenger Series website. Gamers 13 and over are welcome to enter, and will compete as a trio. A total of 33 teams will be selected for the competition, and a roster of esports stars will be present as well. This includes Ewok, FRESH, Nick Eh30, Mongraal, Stable Ronaldo, MrSavage, Arkhram, Rehx, and Ceice—among others.
The competition's winners will receive a year of free Chipotle meals and $30,000.
Food-Branded Esports Events
The 2020 Chipotle Challenger Series Was Made for 'Fornite' Players
Trend Themes
1. Food-branded Esports - Opportunity for other food brands to partner with popular video games and host branded esports events.
2. Expansion of Game Choices - Bringing new video game options like 'Fortnite' into esports competitions creates opportunities for more diverse and larger player participation.
3. Celebrity Participation - The inclusion of popular esports stars in branded events opens up potential collaborations between gaming influencers and food companies for marketing campaigns.
Industry Implications
1. Fast Food - Fast food chains can explore partnerships with video game franchises and esports events to tap into the gaming audience and increase brand exposure.
2. Video Games - Video game developers and publishers can collaborate with food brands to create exclusive in-game content and promotions tied to branded esports events.
3. Marketing and Advertising - Marketing agencies can assist food brands in leveraging esports and gaming influencers to reach a wider audience and drive brand engagement.