Although the Chinese clothing that comes from SANKUANZ has a huge cult-like following in Asia, this fashion brand is now also gaining recognition and appeal all around the world.
The brand's Autumn/Winter 2014 collection shows off some of what makes the brand so popular, including a quirky, youthful aesthetic that consists of bright and eccentric graphic patterns mixed with traditional patterns and deep colors. As for where the inspiration from the quirky prints comes from, the designers of SANKUANZ look to Asian subculture, street style, video games, South Park as well as baroque garments and Tibetan tunics. Despite seeming like a mishmash of inspiration, everything comes together in an effortlessly stylish way through masterful layering.
Quirky Asian Apparel
Eccentric Chinese Clothing From SANKUANZ Mashes Up Unusual Prints
Trend Themes
1. Quirky Prints - Disruptive innovation opportunity: Explore innovative ways to incorporate bright and eccentric graphic patterns into apparel designs.
2. Youthful Aesthetic - Disruptive innovation opportunity: Develop fashion brands that cater to a younger demographic with a focus on vibrant colors and unconventional styles.
3. Cult-like Following - Disruptive innovation opportunity: Create a community-driven fashion brand that fosters a sense of loyalty and exclusivity among its followers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce unique and unconventional clothing designs that appeal to a wider audience.
2. Streetwear - Disruptive innovation opportunity: Merge Asian subculture and street style influences to create a distinct and trendsetting clothing brand.
3. Gaming - Disruptive innovation opportunity: Collaborate with video game companies to create apparel that combines gaming culture with fashion trends.