Despite the economic gloom, people in Serbia are spending their hard earned money on high-priced, high-tech air-conditioned coffins.
Casket makers in Novi Sad, Serbia say that these innovative coffins with cooling systems are ideal to preserve dead bodies before their burial amid the summer heat.
For those who are keen to be buried in style and comfort, these air-conditioned coffins sell for around $6,595.
Implications - The funeral industry is consistently profitable because the need for the services it offers will never die off. Companies that expand this industry to create products like coffins and headstones that are personalized or branded are growing as consumers want to feel they are giving their lost loved ones the best beyond-the-grave experience.
Chilled Coffins
Wooden Caskets With Built-In AC Ensure a Cool Burial
Trend Themes
1. Air Conditioned Coffins - Expanding the funeral industry to create high-tech and personalized coffins for an enhanced post-death experience.
2. Summer Heat Protection - Innovations in air-conditioned coffins can solve the problem of decomposition in hot summer months.
3. Premium Burial Experience - Consumers are willing to pay extra for luxurious and comfortable burial experiences.
Industry Implications
1. Funeral Industry - Creating personalized and high-tech coffins can expand the services offered by the funeral industry.
2. Air Conditioning Industry - Innovations in air-conditioned coffins can give rise to new consumer demands for the air conditioning industry.
3. Luxury Goods Industry - There is a growing market for high-end and luxurious burial experiences that can be tapped into by the luxury goods industry.