Wienerschnitzel has been selling its famed Chili Sauce for more than 50 years. But for that entire time, you had to make a trip to one of the brand's locations in order to get it. Not anymore.
Consumers can now purchase Wienerschnitzel's secret Chili Sauce by the can. Each 15-ounce can is branded with Wienerschnitzel's signature red and yellow color scheme, and filled with the iconic meat-based chili sauce. As the brand's Chief Marketing Officer Doug Koegeboehn explained, "Our fans were always asking our team members if they could buy the chili sauce we use on our hot dogs, burgers and fries. We listened and we’re happy to offer our customers a new way to enjoy Wienerschnitzel at home whenever or however they want."
Branded Canned Chili Sauce
Wienerschnitzel is Now Selling Its Secret Chili Sauce by the Can
Trend Themes
1. Direct-to-consumer Food Products - Bringing well-known food products directly to consumers through branded packaging, offering convenience and new opportunities for food brands.
2. Branded Food Merchandise - Expanding product offerings to include branded food merchandise, creating additional revenue streams and increasing brand visibility and loyalty.
3. Consumer Demands for Authentic Food - Meeting consumer demands for authentic and iconic food experiences by making famous sauces and recipes available for purchase, allowing consumers to enjoy their favorite foods at home.
Industry Implications
1. Fast Food Chains - Fast food chains can consider selling branded food products, such as sauces, to consumers as a way to create new revenue streams and build stronger brand loyalty.
2. Food Packaging - The food packaging industry can explore opportunities in creating branded packaging solutions for food products, allowing brands to extend their reach and create a more immersive experience for consumers.
3. Food Merchandising - Food merchandising companies can partner with brands to produce and distribute branded food merchandise, offering consumers a unique way to engage with their favorite brands.