Chika Ito designs highly futuristic geometric wear, focusing on the structural aspects of her pieces. The garments are constructed from chiffons and silks, the bodices built up with heavier fabrics. Ito favors a neutral-centric color palette, frequenting uses of beige and whites. In between the monotonous looks are frocks with splashes of pastel purple, pink and royal blue. The combination of drop-crotch pants and highly feminine detailing on the dresses hints at the Japanese roots of the design.
Chika Ito focuses her design methodology in color and a sugary sweet appeal. The innocence of the apparel borrows from vintage girl's dresses and internationally recognized signs of girlishness, such as ruffles and bows. The contemporary design is wearable and adorable.
Exaggerated Frilled Frocks
Chika Ito Designs Heavily Fabric-ed Flirty Apparel
Trend Themes
1. Futuristic Geometric Wear - Opportunity for using innovative materials and unique constructions to create avant-garde fashion pieces.
2. Neutral-centric Color Palette - Opportunity for exploring minimalistic color schemes and creating versatile designs that can easily be incorporated into various wardrobes.
3. Combining Masculine and Feminine Elements - Opportunity to push the boundaries of gender norms in fashion and create designs that blend traditionally masculine and feminine details.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for designers to explore unconventional materials and structures in their creations.
2. Textile Manufacturing - Opportunity to develop new fabrics and textiles that can bring the designer's vision to life.
3. Retail and E-commerce - Opportunity to cater to consumers looking for unique and boundary-pushing fashion designs, either through physical stores or online platforms.