SAXX Underwear announced its first-ever NIL deal. The brand recently hired All-Pro football players Stefon and Trevon Diggs as Chief Ball Officers. It is expanding its roster of ball player handlers by joining forces with the South Carolina Gamecocks football team.
SAXX Underwear recently signed the Gamecocks. Through this novel NIL deal, SAXX and the Gamecocks will raise awareness and funds for testicular cancer. The team kicked off the partnership by donating $5,000 to the Testicular Cancer Foundation, while SAXX will donate $1,000 to the TCF for every sack made by South Carolina for the rest of the season.
"After securing the balls in professional football earlier this year with our Chief Ball Officers, Stefon and Trevon Diggs, we wanted to expand our reach into the college ranks," said Wendy Bennison, Chief Executive Officer, SAXX. "The Gamecocks were the perfect match. We’re excited to not only secure their balls, but also support philanthropic initiatives around testicular cancer, which is especially close to home for SAXX."
To announce the partnership, SAXX released a new digital ad that’s a continuation of its Chief Ball Officers campaign with the Diggs brothers.
Underwear Football Campaigns
SAXX Underwear Enlists Stefon & Trevon Diggs as Chief Ball Officers
Trend Themes
1. Underwear Football Campaigns - Inking NIL deals with football players for underwear promotion and philanthropy.
2. Philanthropic Partnerships - Partnering with sports teams/athletes to promote social causes
3. Digital Ad Campaigns - Utilizing digital ads to promote social causes and partnerships.
Industry Implications
1. Sports Apparel - Companies producing sports apparel and underwear.
2. Sports Marketing - Agencies specializing in sports marketing partnerships
3. Non-profit Organizations - Organizations focused on health and wellness, particularly testicular cancer research and prevention.