McDonald's recently began testing a new chicken sausage patty as a healthy alternative to its pork-based breakfast sandwiches. Not only have fast food restaurants been directing more attention to their morning menus, but they have also been tweaking their breakfast fare to make it more nutritious. This new McDonald's breakfast option demonstrates an ongoing effort to appeal to health-conscious consumers.
The new Sausage McMuffin from McDonald's consists of a chicken sausage patty served on a toasted English muffin with a slice of American cheese. The new patty is designed to serve as a healthy breakfast option that comes in at less than 280 calories.
The new sandwich follows an ongoing shift towards healthier items with the introduction of egg whites back in 2013, the adding of kale to the McDonald's salad mix last year and the current effort to swap regular yogurt for protein-rich Greek yogurt in the parfaits.
Chicken Sausage Breakfast Sandwiches
This New Sandwich Serves as a Healthy Alternative to Pork
Trend Themes
1. Healthier Breakfast Options - The trend of offering healthier breakfast alternatives like chicken sausage patties presents an opportunity for food companies to innovate and meet the demands of health-conscious consumers.
2. Menu Innovation - The ongoing shift towards healthier breakfast options demonstrates the potential for fast food chains to disrupt the industry by continuously introducing new menu items that cater to changing consumer preferences.
3. Nutritional Tweaks - The trend of tweaking existing menu items to make them more nutritious, such as using Greek yogurt instead of regular yogurt, presents an opportunity for food companies to differentiate their offerings and attract health-conscious customers.
Industry Implications
1. Fast Food - The fast food industry has the potential to disrupt the market by offering more nutritious breakfast options like chicken sausage patties, appealing to health-conscious consumers.
2. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by developing and promoting healthier breakfast alternatives, responding to the growing demand for nutritious food options.
3. Restaurant - Restaurants can capitalize on the trend of offering healthier breakfast options by creating innovative dishes like the Sausage McMuffin with chicken sausage patties, appealing to health-conscious consumers seeking nutritious meal options.