While Arby's is primarily known for its smoked brisket and meaty sandwiches, the chain recently debuted a pair of Chicken Fajita Flatbreads that give consumers a flavorful new option for on-the-go dining.
The new Chicken Fajita Flatbreads come in two varieties, each of which is designed for consumers who prefer different levels of spiciness. The Mild Chicken Fajita Flatbread is made up of roasted chicken breast coated in fajita seasoning, Colby jack cheese, fire-roasted peppers, red onions, tomato slices, shredded iceberg lettuce and a cool avacado sour cream sauce. The Spicy Chicken Fajita Flatbread features all of the same toppings, but substitutes the sour cream with a ghost pepper-infused avocado sauce that adds a fiery kick. Both versions are then folded into a soft flatbread for maximum portability.
Hybrid Fajita Sandwiches
Arby's New Chicken Fajita Flatbreads Serves as a Spicy, Handheld Snack
Trend Themes
1. Spicy Fast Food - The trend of adding ghost pepper-infused sauces to fast food items is an opportunity for innovation in spicy flavor profiles.
2. Flatbread Sandwiches - The popularity of flatbreads as a hand-held, portable base for sandwich fillings presents a new opportunity in the bread aisle for grocery stores.
3. Customizable Fast Food - Arby's introduction of mild and spicy versions of their Chicken Fajita Flatbreads showcases the opportunity for more customizable options within fast food menus.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of spiciness by incorporating ghost pepper-infused sauces into their menu items, appealing to consumers who prefer intense flavors.
2. Bread Manufacturers - Flatbreads are a popular option for sandwiches in the fast food industry, creating room for innovative collaborations between fast food chains and bread manufacturers.
3. Grocery Stores - The rise of the flatbread sandwich as a popular hand-held option in the fast food industry creates an opportunity for grocery stores to offer similar on-the-go options in their deli sections.