In another interesting move from KFC Japan, the fried chicken chain is offering chicken drumstick products including a phone case and a pillow hat. The two new items are not for sale, but can be won in a social media contest using the appropriate hashtag in addition to drumstick shaped earrings, a computer mouse and USB memory stick. There is also a keyboard cover available that is inspired by different KFC menu items.
The promotional pillow also appears to be office inspired for napping at your desk. The smartphone-covering chicken drumstick products are compatible with the iPhone 5s. They make it look like you are holding a plastic drumstick to your ear, which is an unusual choice and a departure from the banana phone.
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
Trend Themes
1. Social Media Promotions - KFC Japan is running a social media contest offering promotional drumstick-shaped products for engagement that can be emulated by companies seeking greater online engagement and improved brand awareness.
2. Functional Promotional Products - KFC Japan's promotional pillow hat offers an interesting twist on the traditional office nap, showing that functional promotional products can create greater brand resonance and customer engagement.
3. Food-inspired Promotional Products - The range of promotional products offered by KFC Japan that use both chicken drumsticks and menu items for inspiration presents a novel option for brands to engage in food-inspired promotional products.
Industry Implications
1. Fast Food - Fast food chains, such as KFC, can use promotional products to provide additional value to customers and drive engagement in-store and online.
2. Marketing and Advertising - Marketing and advertising firms can explore novel ideas for promotional and branding activations that increase online engagement and build brand awareness.
3. Retail Apparel and Accessories - The KFC Japan promotional products offer an opportunity for retail companies to consider unique, novelty or food-inspired apparel and accessory items for promotional engagements.