Dairy Queen is putting a tasty twist on a classic dish with its new Chicken and Waffle Basket. As the brand's Executive Vice President of Marketing Maria Hokanson explains, "We're thrilled to offer the best of both worlds with our delicious take on a classic."
For years, Dairy Queen's Chick Strip Basket has been a fan favorite. Now, customers can enjoy a sweet take on the dish with the debut of the Chicken and Waffle Basket. As fans probably guessed, the dish is a sweet and savory combination of crunchy fried chicken strips, salty fires, and two fluffy Belgian Waffles.
To celebrate the launch of the new dish in style, you can make reservations at 10 select Dairy Queen locations on April 12, 13, or 14. Each of these locations will be decked out with "vibrant décor, special place settings, fun interactive elements, and a designated DQ crew member to serve the table."
Sweet Fried Chicken Pairings
Dairy Queen's New Chicken and Waffle Basket Pairs Savory with Sweet
Trend Themes
1. Sweet-savory Combinations - The combination of sweet and savory flavors is becoming increasingly popular, and presents an opportunity for innovative food pairings.
2. Interactive Dining - Dining experiences that incorporate interactive elements and themed décor are becoming more popular, offering opportunities for experiential marketing and unique customer experiences.
3. Limited-time Events - Offering limited-time events and promotions, such as themed restaurant pop-ups or exclusive menu items, can generate excitement and attract new customers to your brand.
Industry Implications
1. QSR (quick Service Restaurants) - Quick Service Restaurants can capitalize on the trend of sweet-savory combinations by offering unique and flavorful food pairings that stand out from the competition.
2. Hospitality - Hotels and resorts can incorporate interactive dining experiences into their offerings to provide guests with memorable and unique experiences that differentiate their property from others.
3. Event Planning - Event planning companies can specialize in creating themed dining experiences for corporate events, weddings, and other occasions that incorporate interactive elements and unique food pairings.