While the vibrant colors and tribal patterns of African fabrics would be enough inspiration for any fashion line, the Chichia London AW13 collection draws on something inherently deeper: communication. It is greatly influenced by the way local women from East African Khanga used pieces of khanga cloth to send messages to one another.
Tanzanian designer Christine Mhando dubbed the Chichia London AW13 collection, 'Project Gauni.' A beautiful blend of traditional and alternative cultures, the line is fit for the modern woman looking to add vibrant and colorful pieces to her wardrobe. In fact, the Chichia London AW13 collection offers the perfect outfits to transition from summer into fall, especially when if worn by bold women looking to make a statement.
Edgy African-Inspired Fashion
The Chichia London AW13 Collection is Influenced by Communication
Trend Themes
1. African-inspired Fashion - The fusion of African traditional clothing with modern fashion presents an opportunity for innovation in the fashion industry.
2. Communicative Fashion - The use of clothing to express messages through patterns and colors presents an opportunity for innovation in the fashion industry.
3. Sustainable Fashion - The consideration of the environmental impact of using indigenous African fabrics presents an opportunity for innovation in the fashion industry.
Industry Implications
1. Fashion - The Chichia London AW13 collection presents an opportunity for African fashion designers to break into the global market.
2. Textile - The use of traditional African fabrics such as khanga presents an opportunity for the textile industry to develop sustainable and ethical sourcing practices.
3. Communication - The use of fashion as a means of communication presents an opportunity for communication specialists to explore alternative communication methods.