Chica Mexicana is the first beer of its kind to be brewed with 10% imperfect tortillas and sweet orange zest, effectively creating a crisp refreshment and an adult beverage that fights food waste. Highlighted as one of the top 10 innovations at Anuga 2023, Chica Mexicana Tortilla Wheat Beer makes the most of wraps that are sorted and set aside during the production process because their size or roundness is not up to standard. Rather than going to waste, they're given the chance at a new life, and the whole story is shared with customers via a scannable QR code on the product packaging.
Breweries are increasingly crafting inventive, waste-reducing brews by upcycling or using surplus ingredients, captivating consumers with their unique flavors while also appealing to their environmentally conscious sensibilities.
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Trend Themes
1. Upcycled Beers - Breweries are increasingly crafting inventive, waste-reducing brews by upcycling or using surplus ingredients.
2. Imperfect Ingredients - Products like Chica Mexicana highlight the use of imperfect ingredients to create unique flavors and reduce food waste.
3. Sustainable Packaging - Chica Mexicana's scannable QR code on the packaging shares the story of using upcycled tortillas, appealing to environmentally conscious consumers.
Industry Implications
1. Breweries - Breweries can explore upcycling or using surplus ingredients to create innovative, waste-reducing beers.
2. Food & Beverage - The food and beverage industry can leverage imperfect ingredients to develop new products that minimize food waste and offer unique flavors.
3. Packaging - The packaging industry can embrace sustainable solutions, such as scannable QR codes, to communicate product stories and appeal to eco-conscious consumers.