The Quebec confectionery boutique naughtily named Point G, or G spot in English, turned to designer Chez Valois to revamp the brand with fresh and innovative packaging. Chez Valois created a series of architectural boxes to house the company's delicate edibles. Each box opens in a different and slightly suggestive way.
The boxes themselves are adorned with breathtaking captures of the sweets within. Their colors appear punchy against the stark white backdrop that dominates the entire box save for a few choice accents of fuchsia. The packaging is seductively cheeky, good humored and wildly stylish. The quirky palette and overall allure of the box makes this chic wrapper as difficult to resist as the confections it contains.
Vibrant and dangerously vivacious, Chez Valois Point G packaging is deliciously charming with its quiet sensuality and unforgettable silhouette.
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
Trend Themes
1. Sensual Packaging - There is an opportunity for designers to create seductive and playful packaging for luxury items like confectioneries.
2. Innovative Box Opening - Revamping traditional box openings through creative and suggestive designs can make packaging more appealing to consumers.
3. Captivating Visuals - Creating eye-catching packaging adorned with beautiful visuals of the product can help brands stand out on the shelves.
Industry Implications
1. Confectionery - Confectionery brands can take inspiration from Chez Valois and explore more daring and suggestive packaging designs to appeal to consumers.
2. Luxury Goods - Designers can tap into the luxury goods market and look for ways to elevate the packaging of high-end products with sensual and playful designs.
3. Graphic Design - The use of vibrant colors, striking visuals, and suggestive designs in packaging can offer graphic designers new directions to explore beyond traditional packaging aesthetics.