The man-made chest hair coats provide men one way of regaining their lost machismo.
Back in the day, a hairy chest is what a guy needed to feel masculine and appealing, but nowadays society has lost its interest in chest hair in favor of a more pre-pubescent appeal. The UK dairy company Arla created the ‘Man-Fur Coats’ as a means to promote its chocolate milk drink for men, Wing-co.
The chest hair-made coats were sown from a million strands of male chest hair that took about 200 hours to create—how many guys can say that their coats were probably made from their dad’s chest hair?
The dairy company thinks that British men have been emasculated over the years. According to the company, the coat is aimed to make men proud of their physiology. The chest hair coat is priced at $3,900.
Body Hair-Infused Coats
These Chest Hair Made Coats are Great for the Winter Season
Trend Themes
1. Body Hair-inspired Products - The creation of coat from actual chest hair could inspire the creation of other products derived from unique body features.
2. Embracing Masculinity - Products that promote masculinity and tradition may see a resurgence in popularity as society continues to move towards more gender-neutral perspectives.
3. Controversial Marketing Tactics - Companies using controversial or shocking marketing tactics may gain attention in the short-term, but this can be a risky approach that could have negative long-term effects.
Industry Implications
1. Fashion - Fashion designers could further explore unique and unconventional materials to create one-of-a-kind pieces that stand out from the crowd.
2. Marketing - Companies could experiment with unconventional marketing tactics to generate buzz and interest, but should be cautious not to cross ethical or social boundaries.
3. Food and Beverage - Similar to Arla's promotion of their chocolate milk for men, food and beverage companies could tailor their marketing and branding to specific demographics or groups.