Morphe teams up with Coca-Cola to release the Cherry Coke Collection. The limited-edition collection is perfect for anyone who loves deep reds and berry-colored palettes.
The retro design of the 'COCA-COLA X MORPHE CHEERFULLY CHERRY ARTISTRY PALETTE' makes it feel like something out of the 80s. The palette comes with 18 shades from what the description calls "relaxin' neutrals and bold berries to ready-for-anything reds," which are sure to complete any look. To blend your makeup look, the 'COCA-COLA X MORPHE BUNCH O'CHERRIES 3-PIECE BEAUTY SPONGE SET' comes with three different sized beauty sponges and can be easily stored in its Cherry Coke can-inspired container.
Makeup enthusiasts and Cherry Coke fans are sure to create some refreshing looks with this limited-edition collection available in-stores and on the Morphe online store.
Soft Drink-Inspired Cosmetics
Coca-Cola and Morphe Team Up to Release the Cherry Coke Collection
Trend Themes
1. Brand-inspired Cosmetics - The creation of cosmetics based on popular brands allows companies to tap into a pre-existing customer base and generate new revenue streams.
2. Retro-inspired Makeup - Reviving and reimagining vintage aesthetics in makeup can create unique and enticing products for consumers looking for something new.
3. Limited-edition Collections - Releasing limited-edition collections provides companies with an opportunity to create excitement around new products and drive sales through a sense of exclusivity.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage brand collaborations to create unique and engaging products for customers.
2. Beverage - Beverage companies can expand their brand recognition and generate new revenue streams by partnering with cosmetics companies to create branded products.
3. Retail - Retailers can capitalize on the trend of limited-edition collections by offering exclusive products and creating a sense of urgency among customers.