Global fashion retailer H&M has officially launched its new sustainability-focused fashion initiative called 'Cherish Waste,' which will include an all-new ready-to-wear collection and interactive exhibition.
The Cherish Waste collection will include a wide range of garments for both men and women, with a number of gender-neutral pieces. All of the items included in the capsule have been made using sustainable methods and feature unique materials and technological advancements. For example, the tulle puff dress features RENU recycled polyester materials, while the entire flame-print ensemble is made using Naia Renew fabric.
To celebrate the launch of the new collection, H&M will be hosting a unique exhibit event to showcase its partnering brands, which include Eastman Naia, Unifi Inc., ITOCHU Corporation, Natural Fiber Welding, Newlight, Circular Systems, and more.
Exuberant Eco-Friendly Fashion
H&M Launches Sustainable Fashion Initiative Called 'Cherish Waste'
Trend Themes
1. Sustainable Fashion - The trend of creating eco-friendly fashion collections that use sustainable methods and materials.
2. Gender-neutral Fashion - The trend of creating fashion collections that cater to all genders and promote inclusivity.
3. Interactive Fashion Exhibit - The trend of hosting immersive exhibitions to showcase fashion collections and partner brands.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to create and market sustainable fashion collections and promote inclusivity with gender-neutral designs.
2. Sustainable Textile Manufacturing - Opportunities for textile manufacturers to develop eco-friendly materials and production methods to meet the demands of sustainable fashion collections.
3. Experiential Marketing - Opportunities for marketers to create immersive and interactive events to showcase sustainable fashion collections and partner brands.