McDonald's might be one of the most globally recognized fast food brands, and the fast casual eatery is making an effort to improve the quality of its meat products by offering preservative-free foods that are made without chemical additives. The chicken nuggets produced by the chain will be made with healthier and less processed ingredients to offer a more wholesome take on a fast food staple.
The McDonald's chicken nuggets are one of the more popular meals offered by the brand, that is now offering a healthier version of the recipe in time for the Summer 2016 Olympics. The poultry product will include more recognizable ingredients such as lemon juice and rice starch in place of chemical additives.
Currently the food initiative is being tested out in Portland, Oregon and will soon expand to other McDonald's locations in North America, and potentially the world.
Preservative-Free Fast Foods
McDonald's is Offering Chicken Meals Made Without Chemical Additives
Trend Themes
1. Preservative-free Fast Foods - Disruptive innovation opportunity: The trend towards preservative-free fast foods presents an opportunity for fast food chains to attract health-conscious consumers and differentiate themselves in the market.
2. Chemical-free Ingredients - Disruptive innovation opportunity: The use of healthier and less processed ingredients in fast food products presents an opportunity for food suppliers to meet the growing demand for clean and natural food options.
3. Health-conscious Fast Food - Disruptive innovation opportunity: The focus on offering healthier versions of fast food staples presents an opportunity for fast food chains to tap into the health-conscious market and change public perception of their brand.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity: Fast food chains can innovate by revamping their menu offerings and incorporating preservative-free and chemical-free ingredients to cater to health-conscious consumers.
2. Food Suppliers - Disruptive innovation opportunity: Food suppliers can capitalize on the growing demand for clean and natural food options by providing fast food chains with healthier and less processed ingredients.
3. Food Packaging Industry - Disruptive innovation opportunity: With the rise of preservative-free fast foods, the food packaging industry can develop innovative packaging solutions that prolong the shelf life of natural ingredients without the need for chemical additives.