The New York City-based label FLAN, also known as Forever Laughing At Nothing, is pioneering the Chefcore aesthetic (trademark pending) with its new capsule for Spring/Summer 2023. The label is "inspired and guided by [a] deep-rooted love for community, cuisine, and breaking bread." This is reflected in the relaxed silhouettes, the cheeky graphics, and the stylish color palette of the garments. FLAN's striking Chefcore collection for the Spring/Summer 2023 season is playfully named 'In Vino Veritas.' This is a Latin phrase that roughly translates to 'In wine, there is truth.'
Doing justice to its collection and branding aesthetic, FLAN's Chefcore capsule is launching in three drops, emulating the structure of a three-course meal. Wine is obviously "the highlight of the indulgence."
Chic Chefcore Clothing Collections
FLAN Announces its New 'In Vino Veritas' Collection
Trend Themes
1. Chefcore Aesthetic - A trend towards fashion collections inspired by cuisine and community, with an opportunity for innovation in sustainable materials and ethical sourcing.
2. Capsule Collection Drops - A trend towards staggered releases of limited fashion collections, with an opportunity for innovation in experiential marketing and gamification of the purchasing experience.
3. Latin Phrases in Fashion - A trend towards incorporating classic language and aphorisms in fashion collections, with an opportunity for innovation in multi-lingual branding and cultural inclusivity.
Industry Implications
1. Fashion - The clothing industry is constantly evolving to better serve consumers' interests and a need for unique and personalized collections. An opportunity to innovatively incorporate cuisine and community in fashion collections.
2. Wine - The wine industry is ripe for innovation in branding and collaborations with fashion labels, as seen in FLAN's 'In Vino Veritas' collection. An opportunity to create unique and experiential collaborations with brands in other industries.
3. Marketing - The marketing industry is always looking for new and exciting ways to engage consumers and create immersive brand experiences. An opportunity to incorporate gamification and storytelling tactics into the purchasing experience to increase engagement and brand loyalty.