Instant Brands, the kitchenware brand beloved for its Instant Pot, recently joined forces with Top Chef winner, TV personality, restaurateur and entrepreneur Chef Stephanie Izard. Izard will host the brand's popular YouTube series 'An Instant With Chef Izard' and share recipes and tips for creating globally inspired dishes.
With the Instant Pot Duo Crisp with Ultimate Lid, fans can create rich and tender Hong Kong Beef with bok choy that has been air-fried, pressure-cooked, and slow-roasted. Addtionally, using the Vortex Plus Air Fryer with ClearCook and OdorErase technology, you can make Crispy Chicken with Spiced Pecans. Spices and sauces from Chef Izard's This Little Goat product line shine in each dish.
"I had so much fun creating recipes for the "An Instant with Chef Izard" series. The versatile and hard-working Instant appliances allow you to create these intense layers of flavor in just minutes, but taste like you've been cooking for hours. You can sauté beef and then air-fry fun greens with just a flip of a switch." said Chef Stephanie Izard.
The first episode of 'An Instant With Chef Izard' is now available on Instant's YouTube channel, and a new episode will drop each week for the next six weeks.
Globally Inspired Gourmet Recipes
Chef Stephanie Izard Partners with Instant Brands on YouTube
Trend Themes
1. Gourmet Instant Pot Recipes - Collaboration between Instant Brands and Chef Stephanie Izard leads to creation of unique globally inspired recipes using the Instant Pot Duo Crisp with Ultimate Lid.
2. Air Fryer Cooking with Spices and Sauces - Chef Stephanie Izard's This Little Goat spices and sauces line gets showcased in recipes featuring the Vortex Plus Air Fryer with ClearCook and OdorErase technology.
3. Celebrity Chefs on Youtube - Collaboration with chefs, like Chef Stephanie Izard, who have a strong social media following and an ability to appeal to younger consumers, presents opportunities for brands to boost their online presence and reach a wider audience.
Industry Implications
1. Kitchenware - Companies like Instant Brands can capitalize on collaborations with celebrity chefs to create unique product lines and generate interest in their brand.
2. Food and Beverage - Collaborations with popular chefs can provide new and innovative recipe ideas, contributing to the development of globally inspired offerings that appeal to customers seeking adventurous tastes.
3. E-commerce and Online Retail - YouTube presents a cost-effective means of reaching a large consumer audience, and collaborative content with celebrity chefs can help drive online sales.