Snacking is showing little sign of slowing down as consumers seek out ways to satisfy their cravings and stay full between meals, which is seeing new products like the Cheez-It Duoz crackers be introduced.
The crackers come in two flavor options including 'Caramel Popcorn & Cheddar' and 'Cheddar Jack & Sharp Cheddar Pretzel,' which are both positioned as a premium way to satisfy cravings rather than reach for a bag of chips. The 'Caramel Popcorn & Cheddar' speaks to the popularity of Chicago mix popcorn with a sweet and salty flavor profile, which the 'Cheddar Jack & Sharp Cheddar Pretzel' balances two distinct cheesy flavors.
The Cheez-It Duoz crackers are available now at retailers nationwide.
Flavor Combination Cracker Snacks
The New Cheez-It Duoz Crackers Come in Two Tasty Flavor Options
Trend Themes
1. Dual-flavor Snacks - Opportunity for snack companies to create new products that combine two complementary flavors to entice consumers.
2. Premium Snacking - Opportunity for higher-priced snack options that position themselves as a premium way to satisfy cravings.
3. Satisfying Cravings - Opportunity to create snacks that specifically target consumers' cravings for sweet and salty flavor profiles or distinct cheesy flavors.
Industry Implications
1. Snack Food - Snack companies can innovate by exploring new flavor combinations and premium product positioning.
2. Grocery Retail - Retailers can experiment with different flavor combinations to provide new and exciting options for consumers.
3. Food Service - Restaurants and other food service establishments can create menu items that incorporate dual flavor profiles to differentiate themselves from competitors.