M&M's come in many different varieties, including dark chocolate and ones that are filled with peanuts or almonds, but the new Cheesecake M&M's are a step in a totally different direction. Released ahead of Valentine's Day, the rich new treats are designed to reflect the romance and decadence of the holiday.
The Cheesecake M&M's come in three different colors: pink, white, and cream. Each color corresponds to a different aspect of cheesecake, alternatively flavored like cheesecake filling, white chocolate, and graham cracker crust. Eating a handful together tastes just like a white chocolate-drizzled cheesecake.
The new Valentine's candies are currently available from Walmart only. Consumers can purchase a bag at a Walmart location or online.
Cheesecake-Flavored Chocolate Candies
The Cheesecake M&M's are a Valentine's Day Offering
Trend Themes
1. Cheesecake-flavored Candies - Opportunity for confectionery companies to create and market unique cheesecake-flavored candies for a niche audience.
2. Decadent Holiday Treats - Opportunity for food companies to develop and launch limited-edition, indulgent treats for special occasions like Valentine's Day.
3. Innovative Flavor Combinations - Opportunity for food manufacturers to experiment with unconventional flavor pairings, like cheesecake with chocolate, to cater to adventurous consumers.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can capitalize on the popularity of unique flavors by introducing cheesecake-inspired candies to their product lineup.
2. Specialty Food Industry - Specialty food companies can tap into the demand for decadent holiday treats by creating high-quality, limited-edition products that cater to consumers seeking indulgence.
3. Flavor Innovation Industry - The flavor innovation industry can explore unconventional flavor combinations, like cheesecake and chocolate, to develop unique and appealing taste profiles for different food products.