On social media, there are videos of epic cheese pulls that have racked up millions of views and to challenge them all, Doritos performed a record-breaking cheese pull by dipping a giant chip into cheese sauce with the help of a helicopter. The stunt performed in celebration of National Guacamole Day is the biggest integrated campaign for Doritos Dippers to date, and it aligns the product as an essential component of Next Level Nachos.
The stunt in Somerset, England involved raising a cheese-covered chip 49 feet in the air before the dangling string of cheese broke. This attention-grabbing stunt ultimately brings awareness to the best features of Doritos Dippers, which are thicker and crunchier so that they don't get soggy or break under the weight of dips, cheeses and salsas.
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Trend Themes
1. Epic Cheese Pulls - The popularity of videos featuring epic cheese pulls has created a demand for more impressive and unconventional cheese pulling stunts.
2. Integrated Campaigns - Brands are using large-scale, attention-grabbing stunts as part of their integrated campaigns to generate awareness and promote their products.
3. Next Level Nachos - Consumers are looking for innovative and premium nacho experiences, pushing brands to develop products that deliver a unique and elevated snacking experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore ways to capitalize on the trend of epic cheese pulls by creating novelty products or incorporating impressive cheese-pulling experiences in their marketing campaigns.
2. Advertising and Marketing - In the advertising and marketing industry, there is an opportunity to develop attention-grabbing integrated campaigns that involve unconventional and record-breaking stunts to promote products and create brand awareness.
3. Snack Food - The snack food industry has a chance to tap into the growing demand for premium and innovative nacho experiences by developing next-level nacho products that offer unique textures, flavors, and dipping capabilities.