Designed by Petra Vass, this cheese branding for a small Hungarian cheesemaker is rustic, charismatic and communicates the small-batch, artisan values of the brand. Called Csurgódombi Sajtkonyha (Churgo-Hill Cheesekitchen), the tiny operation located in Fehérvárcsurgó, Hungary was tasked with creating a branding scheme that reflected the beautiful natural surroundings of where the products are made.
Designer Petra Vass was asked to design a visual means of communicating three central ideas; the premium quality of the cheese, the lack of preservatives contained in the products and the freshness as a result of the pure rural environment.
Using a logo that features a cheeseboard and craft paper, this example of cheese branding succeeds in creating an identity that will help them stand out on store shelves.
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
Trend Themes
1. Rustic Packaging - Designing packaging that reflects the natural surroundings of the product can increase its appeal and communicate authenticity.
2. Artifact-inspired Branding - Drawing inspiration from traditional artifacts can strengthen branding efforts and communicate artisanal values.
3. Minimalist Design - Utilizing simplistic and minimalist design principles to highlight the quality and purity of product ingredients.
Industry Implications
1. Food Packaging - Incorporating natural design elements into food packaging can emphasize freshness and quality.
2. Artisanal Food Production - Drawing inspiration from traditional artisanal techniques can help establish brand credibility and increase customer loyalty.
3. Small-batch Food Production - Highlighting small-batch processes and pure ingredient sourcing can attract consumers seeking high-quality, authentic products.