Checkout stands are commonly stocked in ways that target impulse shoppers with a sweet tooth but Raley's is committing itself to offering a redefined grocery experience that empowers consumers to make better choices.
The reimagined check stands at Raley's now feature 25% less candy offerings and more snack options that are centered around enhanced nutritional value, portion control, protein, reduced calories, sugar content and overall better-for-you items in comparison to conventional candy.
With these new checkout stands, Raley's aims to remind consumers that snacks and confectionery products with sugar should be seen as an occasional treat. Some of the items that can be found on these better-for-you check stands include familiar ones like chips, chocolate, beef jerky, nuts, as well as gum and mints, but all with a healthier focus than usual.
Better-for-You Checkout Stands
Raley's New Check Stands Feature 25% Less Candy & Mindful Snacks
Trend Themes
1. Enhanced Nutritional Value Snacks - Opportunity for food companies to develop and promote snack options with increased nutritional value, portion control, reduced calories, and sugar content.
2. Better-for-you Grocery Experience - Potential to redefine the grocery shopping experience by offering check stands with a focus on overall better-for-you items and educating consumers about healthier snack choices.
3. Mindful Snacking Movement - Growing trend towards promoting mindful snacking habits by offering alternative snack options that encourage portion control and healthier choices.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate and cater to the growing demand for healthier snack options.
2. Retail - Retailers can capitalize on the better-for-you grocery trend by reimagining their checkout stands and offering a selection of healthier snack choices to consumers.
3. Confectionery - Confectionery companies can explore disruptive innovation opportunities by developing and promoting healthier candy alternatives or positioning traditional candy products as occasional treats.