Eames Office and Gelato Pique have unveiled their third collaborative collection that features loungewear and accessories featuring checkerboard patterned cozy loungewear. The collection is inspired by the Eames’ famous House of Cards toy and Dot Pattern graphic. The collection also delivers a combination of soft fabrics with mid-century modern design.
The collection consists of zip-up hoodies, crewnecks, short sleeves t-shirts, long sleeves t-shirts, and pants made of recycled polyester thread. The standout item in the collection is the checkerboard patterned cozy loungewear in a zip-up hoodie and pants. The checkerboard pattern has each checkerboard in different primary colors, such as red, yellow, blue, green, and more. Additionally, the zip-up hoodie has the co-branded Eames Office and Gelato Pique graphics logo on the chest. The collection will be available on March 24.
Checkerboard-Patterned Cozy Loungewears
Eames Office and Gelato Pique Launch a Third Collection
Trend Themes
1. Checkerboard-patterned Loungewear - Innovative use of recycled polyester thread to create loungewear with mid-century modern design and checkerboard pattern, delivering sustainable fashion.
2. Co-branded Collaborative Collection - The trend of co-branding and collaboration with iconic brands and designers provides opportunities for disruptive innovations in the fashion industry.
3. Soft Fabric and Mid-century Modern Design - The trend of combining soft fabrics with mid-century modern design provides opportunities for innovative and comfortable fashion products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of checkerboard-patterned loungewear, collaborative collections, and soft fabric with modern design to create unique and sustainable fashion products.
2. Textile Manufacturing - Innovative manufacturing processes and the use of recycled materials in textile manufacturing can contribute to sustainable fashion products with unique designs and patterns like the checkerboard loungewear.
3. Advertising and Marketing - Advertising and marketing firms can help fashion brands and designers capitalize on the trend of collaboration, co-branding, and sustainable fashion by promoting and amplifying their unique and innovative products.