The clothes in the editorial ‘Cheap Thrills’ in Harper’s Bazaar are anything but frugal fashions. Stylist Katie Mossman dresses Canadian supermodel Jessica Stam in luxurious designs by Diane von Furstenberg, Alexander Wang and Yves Saint Laurent. Mossman also mixes in pieces from accessible labels like French Connection UK and Diesel.
Photographed by Miguel Reveriego, these ‘Cheap Thrills’ in Harper’s Bazaar’s November 2009 issue are all black and white.
Implications - Despite a strong movement towards outlandish designs in the name of individuality, there has been a strong resurgence of fashion mired in the traditional. Companies can benefit by advertising a 'back to the basics' campaign that favors the standard and classic to the new and radical.
Clear-Cut Fashion
A Bow-Topped Jessica Stam Models 'Cheap Thrills' in Harper's Bazaar
Trend Themes
1. Back to Basics Fashion - Opportunity for companies to advertise a 'back to the basics' campaign that favors traditional and classic designs.
2. Accessible Luxury Clothing - Opportunity for brands to mix high-end luxury designs with pieces from accessible labels.
3. Black and White Photography - Opportunity for photographers to experiment with black and white photography in fashion editorials.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of promoting traditional and classic designs.
2. Luxury Fashion - Luxury fashion brands can explore collaborations with accessible labels to offer a mix of high-end designs and affordable options.
3. Photography - Photography industry can explore the use of black and white photography in fashion editorials.