The Cheap Monday Spring/Summer 2015 collection graced the stage during Fashion Week Stockholm and impressed its audience of edgy on-lookers.
The streetwear label presented its fans with a collection of doodled art prints, classic plaid shirts and colored denim garments that looked to youth culture for their inspiration. Whether paying homage to the fashions of the Seapunk subculture or referencing the aesthetic of the 90s Grunge era, the runway show embodied the true definition of vanguard styling.
Denim and jersey fabrics took center stage at Cheap Monday's Spring/Summer 2015 presentation and were all about comfort and aesthetics. In addition to its effortlessly cool styles, the runway show also featured highlighter hair that was inspired by today's rave culture.
Rugged Seapunk Streetwear
Cheap Monday's Latest Menswear Collection References Youth Culture
Trend Themes
1. Youth Culture-inspired Fashion - Create a line of clothing that draws inspiration from youth culture, incorporating doodled art prints and colored denim garments.
2. Rave Culture-inspired Hair - Develop a line of hair products that allow individuals to achieve the vibrant and bold hair colors seen in rave culture.
3. Nineties Grunge Revival - Design a collection of plaid shirts and denim garments that evoke the fashion of the 90s grunge era.
Industry Implications
1. Streetwear Fashion - Explore opportunities to disrupt the streetwear fashion industry by incorporating unconventional art prints and colored denim.
2. Hair Care Products - Create disruptive hair care products that cater to individuals seeking vibrant and bold colors similar to those seen in rave culture.
3. Fashion Revival - Tap into the market of consumers nostalgic for the 90s grunge era by offering a collection of clothing items that reflect the style of that time period.