$5000 Personal DNA Mapping

Complete Genomics

Complete Genomics has announced that come Spring 2009, people will be able to order themselves a complete genetic blueprint for just $5,000.

This is an incredible price drop, given that the service currently costs around 20 times that amount.

The benefits of obtaining your DNA sequence is that it gives you information on what diseases you may be predisposed to, what drugs are likely to work best for you, and it opens you up to the possibilities of obtaining personalized medicines.

Implications - The $5000 genome would open up infinite scientific possibilities for genetic research. In addition to identifying rare genetic variants for common diseases, the money could also open up the market to drug companies.
Trend Themes
1. Affordable Gene Sequencing - The decreasing cost of genome sequencing will make DNA mapping more accessible to the public, presenting new opportunities for personalized medicine and research.
2. Direct-to-consumer DNA Testing - The ability for individuals to order their own genetic blueprint presents a new market for companies to provide personalized healthcare and lifestyle recommendations.
3. Genetic Data Privacy - With more individuals having access to their genetic information, there will be a greater need for regulations and solutions around data privacy and security.
Industry Implications
1. Personalized Medicine - The decreasing cost of genome sequencing creates new opportunities for drug companies to develop targeted treatments and personalized medicines.
2. Healthcare Technology - The rise of direct-to-consumer genetic testing creates new opportunities for healthcare technology companies to provide genetic counseling and analysis services.
3. Genetic Research - The decrease in cost of genome sequencing will lead to a wider pool of genetic data, opening up new possibilities for genetic research and breakthrough discoveries.

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