The Charlotte Linton Autumn/Winter 11 lookbook features the intricate scarves of the London-based print designer and fashion writer.
The collection is heavily influenced by antiques and history, with imagery of naturalists and narratives of colonial exploration guiding her design aesthetic. Linton has created an imaginary muse named Ermatrude for the purpose of her Autumn/Winter 2011 line. The collection is based on what would be Ermatrude's wardrobe, which includes a fusion of worldly cultures and historical periods. The scarves are always eclectic and vibrant; they tell the story of the cultured Ermatrude and her life as a young academic.
The Charlotte Linton Autumn/Winter 11 lookbook proves that while emphasizing practicality and simplicity, it's still possible to create fashionable prints with an narrative.
Storytelling Ascots
The Charlotte Linton Autumn/Winter 11 Collection is Charismatic
Trend Themes
1. Narrative Fashion - Fashion collections that incorporate storytelling and historical inspiration offer an opportunity for disruptive innovation in the fashion industry by offering unique, personalized and memorable designs.
2. Cultural Fusion - Incorporating elements from different cultures or historical periods in product designs shows potential for disruptive innovation in industries such as fashion, home decor and graphic design, as it can lead to creation of unique and attractive products that target broader audience.
3. Imaginary Musings - Utilizing fictional personas or imaginary muses in product design can offer a new and unique approach that leads to innovative, attractive and memorable designs in industries such as fashion, graphic design and advertising
Industry Implications
1. Fashion - Utilizing storytelling, cultural fusion, and imaginary musings in fashion collections is a disruptive innovation opportunity that can lead to unique, personalized and memorable designs.
2. Home Decor - Incorporating elements from different cultures or historical periods in home decor designs is a disruptive innovation opportunity that can lead to creation of unique and attractive products that target broader audience.
3. Graphic Design - Utilizing fictional personas or imaginary muses in graphic design for advertising or product design is a disruptive innovation opportunity that can lead to new and unique approach to attract and retain customers.