James and Karla Murray are known for their facading photographs, but their latest collection showcases the changing storefronts of NYC in a rather somber form. Ten years ago, the photographers released a photo book called ‘Store Front: The Disappearing Face of New York,’ which exhibited the city’s "mom-and-pop shops." This time around, they have created a follow-up book called ‘Store Front: The Disappearing Face of New York - 10 Years Later’ that documents how those storefronts have drastically changed.
The past and present shots are displayed side-by-side for comparison in the project; in every single shot the stores from a decade ago are non-existent. The once family-run delis, bars and specialty shops have turned into generic fast food outlets, world renowned retail stores, corporate banks or condos.
What was once Lismore Hosiery Co. is now a Subway, and what was once Casa Nova Pizzeria is now a Verizon Wireless store.
Transforming Storefront Photography
James and Karla Murray Snap Changing Storefronts
Trend Themes
1. Storefront Evolution - The changing look of storefronts presents an opportunity for businesses to rethink their brand and visual identity.
2. Mom-and-pop Nostalgia - Nostalgia for the charm of mom-and-pop shops presents an opportunity for small businesses to differentiate themselves from big box retailers.
3. Urban Redevelopment - The evolution of storefronts in NYC highlights an opportunity for urban planners to encourage more sustainable and diverse types of development.
Industry Implications
1. Retail - As storefronts continue to evolve, retailers must stay attuned to changing trends and consumer preferences.
2. Hospitality - The transformation of mom-and-pop shops into fast food chains presents an opportunity for hospitality entrepreneurs to create unique and value-driven dining experiences.
3. Real Estate - As urban redevelopment continues, real estate developers should consider the cultural value of preserving mom-and-pop shops and businesses in their designs.