Tennis has long been associated with luxury, and so too has Chanel, the iconic French fashion brand, so it's no surprise that Chanel tennis balls are part of the company's recently released Spring-Summer 2017 pre-collection. The $450, pure white tennis balls come with Chanel's famous interlocking Cs logo (in the place of the Wilson or Dunlop logo that would grace the average yellow-green sphere), and they come in a plush canvas and elasthane bag rather than the standard plastic canister.
In terms of performance, it's unclear whether the Chanel tennis balls could feasibly stand up to tournament balls from tennis brands like the two mentioned above. That factor also isn't exactly essential -- the Chanel tennis balls are more likely to spend time on display that bouncing around on a court for most consumers.
Designer Tennis Balls
The Chanel Tennis Balls are Emblazoned with the Brand's Famous Logo
Trend Themes
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Industry Implications
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3. Tennis Equipment - Disruptive innovation opportunity: Partner with fashion brands to create exclusive tennis equipment lines that incorporate design elements and branding, appealing to tennis enthusiasts who seek unique and fashionable gear.