Misconceptions of high-fashion brands being too fancy is understandable, but the Chanel Spring 2012 Sneakers show that even luxurious companies know how to take a step back.
To some, it may be a surprise to see the Chanel Spring 2012 Sneakers come from the French fashion power house. The product is quite casual; in fact, it looks like something Asics would release. Next year the company will be launching two different styles with a white upper that has patches of different colors for a rainbow look. There's the standard low-top with laces and a high-top that has a strap integrated on the top. The sneakers will be a part of Chanel's sporty spring collection next year. It'll include vests, jackets and more in addition to the footwear.
Radiant Rainbow Kicks
The Chanel Spring 2012 Sneakers Launch the Brand into the Casual Department
Trend Themes
1. Luxury Sneakers - Opportunity for high-end designers to venture into the casual footwear industry and capture a new market.
2. Colorblock Fashion - Trend towards bright and bold color placement in fashion that can be seen in not just footwear, but also clothing and accessories.
3. Athleisure - Growing demand for apparel and footwear that offers both comfort and style for an active lifestyle presents opportunities for luxury brands to expand their product line.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring and incorporating casual and sporty designs that appeal to a broader market.
2. Footwear - The footwear industry can innovate by incorporating bold colorblocking designs and integrating comfort and style in everyday footwear.
3. Luxury Goods - The luxury goods industry can tap into the growing athleisure trend by venturing into the casual and sportswear market and offering high-end options for consumers.