While most fashion houses have been unveiling some very vibrant and colorful spring campaigns, the Chanel Spring 2012 campaign sets itself apart by sticking to a simple, stoic and monochromatic photo shoot. Since the Chanel Spring 2012 collection is filled with pure white and black ensembles, with the occasional neutral outfit, it is no surprise that it influenced the direction of the ad campaign.
Starring mimicking models Joan Smalls and Saskia de Brauw, the Chanel Spring 2012 campaign is currently comprised of only two images, both of which highlight the fashion house's impeccable tailoring and sophisticated elegance. Shot completely in black and white, there is an abstract and avant-garde feel to each image, not to mention a cinematic quality as well. Overall, the Chanel Spring 2012 campaign is all about simplicity.
Mimicking Monochromatic Ads
The Chanel Spring 2012 Campaign is Simple and Cinematic
Trend Themes
1. Monochromatic Ads - Opportunity for brands to create simple and stoic advertisements using a monochromatic color scheme.
2. Abstract and Avant-garde Photography - Potential for photographers to explore abstract and avant-garde techniques in black and white photography for fashion campaigns.
3. Minimalist Fashion - Rise of minimalist fashion designs inspired by the Chanel Spring 2012 campaign, focusing on pure white and black ensembles.
Industry Implications
1. Fashion - Fashion houses can embrace the trend of monochromatic ads to showcase their designs in a simple and sophisticated way.
2. Photography - Photographers can leverage the demand for abstract and avant-garde photography to create visually stunning fashion campaigns.
3. Design - Designers can explore the minimalist fashion trend, inspired by the Chanel Spring 2012 campaign, and create sleek and elegant clothing designs.