Exotic Princess Fashion

The Chanel Pre-Fall 2011 Ad Campaign Stars Alejandra Alonsa

Although it has been over a month since the Royal Wedding took place, people are still obsessed with anything and everything related to it, like the Chanel Pre-Fall 2011 ad campaign. Taking a new spin on the whole blue-blood theme, these print ads go down a more exotic path.

Photographed by Karl Lagerfeld, the Chanel Pre-Fall 2011 ad campaign really seems to take a different direction all around in regards to past Chanel campaigns. Yes, the shoot may be classically minimal as always, but the accessorizing introduces a new style that is richer in all senses of the word.

Modeled by Alejandra Alonsa, who looks like a princess, the Chanel Pre-Fall 2011 ad campaign boasts touches of burgundy and blue that make it all the more rich.

Trend Themes

  1. Royal Wedding Obsession — Disruptive innovation opportunity: Create fashion campaigns that tap into the ongoing fascination with the Royal Wedding to engage consumers.
  2. Exotic Aesthetic — Disruptive innovation opportunity: Introduce new fashion styles and accessories that incorporate exotic influences to provide a unique and rich visual experience.
  3. Rich Color Palette — Disruptive innovation opportunity: Develop fashion collections that feature rich hues like burgundy and blue for a luxurious and visually striking appeal.

Industry Implications

  1. Fashion Advertising — Disruptive innovation opportunity: Revolutionize fashion advertising by shifting towards new themes and aesthetics that capture consumer interest.
  2. Luxury Fashion — Disruptive innovation opportunity: Innovate within the luxury fashion industry by incorporating exotic elements and rich color palettes to create unique and captivating designs.
  3. Celebrity Endorsements — Disruptive innovation opportunity: Explore new ways to leverage celebrity endorsements for fashion brands, capitalizing on the ongoing obsession with the Royal Wedding.

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