While most people think of exotic vacations and sunny beaches when they talk about a cruise, Chanel went in the opposite direction for their Chanel Cruise 2010 ad campaign.
Shot by Karl Lagerfeld, the ads have a dark bedroom as the setting. The poor lighting and intimate poses of models Baptiste Giabiconi and Karen Elson give a vibe of voyeurism to the images. It’s as if we are sneaking a peek into the bedroom of this young couple.
Dark Bedroom Fashion
Chanel Cruise 2010 Campaign Gets Intimate
Trend Themes
1. Intimate Photography - Opportunity for photographers to experiment with intimate and voyeuristic themes in their work.
2. Dark Fashion Campaigns - Potential for fashion brands to break away from traditional sunny and exotic campaigns and explore darker themes.
3. Alternative Cruise Advertising - Opportunity for cruise companies to create campaigns that showcase unique and unexpected experiences outside of the typical tropes.
Industry Implications
1. Fashion - Brands can incorporate intimate and voyeuristic themes to showcase their products in a unique and edgy way.
2. Photography - Photographers can explore intimate and voyeuristic themes in their work to create a bold and daring aesthetic.
3. Travel and Tourism - Cruise companies can break away from traditional advertising and showcase unique and alternative experiences to stand out in the market.