The Chanel 2012 Cruise collection was released this week in France’s Versailles region. The models all sported baby-doll looks, clad head to toe in short, light-blue dresses and frilly sleeves. Though many of the pieces showcased authentic Chanel trademarks, such as the brands persistent use of tweed fabrics, a new breakthrough adornment was displayed here, otherwise known as the fake Chanel mole.
Just below the eyes of the models were small double-C embellishments, dotting the blush-streaked cheeks of the in-vogue women. This particular use of faux tattoo-esque decor came as a shock to viewers who noticed the lack of nail polish. The absence of lacquer was substituted here with an unusual approach to cosmetics via the couture freckles. These accessories may soon be seen among the public admirers of the Chanel brand this season.
Couture Faux Moles
The Chanel 2013 Cruise Collection Displays Fake Freckles
Trend Themes
1. Faux Adornments in Fashion - The use of faux tattoos, freckles and other adornments in fashion is becoming more prominent and can provide opportunities for new product lines and branding strategies.
2. Alternative Cosmetics - The use of unconventional cosmetics such as faux freckles can disrupt the cosmetic industry and provide opportunities for new product development and marketing.
3. Unique Brand Trademarks - The use of unique brand trademarks such as faux moles or freckles can help companies stand out in the competitive fashion industry.
Industry Implications
1. Fashion - The fashion industry can take advantage of the growing trend of faux adornments and incorporate them into product lines and marketing strategies.
2. Cosmetics - The cosmetic industry can take advantage of the trend of alternative cosmetics and develop new products to cater to a wider audience who prefer unconventional products.
3. Luxury Brands - Luxury brands such as Chanel can continue to innovate in the industry by incorporating unique adornments and trademarks to maintain their distinctive identity.