Hydrating Under Eye Gels

Roots and Blooms' Champagne Hangover was designed for Late Nights Out

Roots and Blooms is offering a cure for those difficult mornings after a night of too much bubbly with its newest eye cream, Champagne Hangover - a hydrating eye gel mask.

Designed to nourish, refresh and revitalize the skin, this cream is sure to wake one up after a late night. The cream mimics the cooling effects of cucumber and the nourishing capabilities of lychee to offer the consumer a 10-minute gel treatment that targets dark circles, puffiness and the overall appearance of tiredness.

Roots and Blooms' founder Brittney Kerrigan designed this cream specifically for the morning after a late night out, as "the first place that shows the effects of a few glasses of bubbles are the eyes."

Trend Themes

  1. Hydrating Eye Gel Masks — Opportunity to innovate on refreshing, revitalizing eye treatments for post-night-out recovery.
  2. Natural Ingredient Skincare — Opportunity to disrupt the traditional skincare market with natural nourishing ingredients.
  3. Targeting Specific Skin Concerns — Opportunity to create products that target specific skin concerns such as dark circles and puffiness.

Industry Implications

  1. Beauty and Skincare — Industry can capitalize on increasing demand for natural ingredient skincare and more targeted treatments for specific skin concerns.
  2. Wellness — Industry can incorporate eye treatments into overall wellness routines.
  3. Hospitality — Industry can offer eye gel masks as a in-room amenity for guests to help them rejuvenate after a night out.

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