Walk into any liquor store and you’ll be bombarded with a plethora of champagne bottle design concepts. Some look chic, while others go for a more youth-driven and playful design.
Up Inc took a shot at some champagne bottle designing starting with Hiccup sparkling wine. What makes this design cool is way Up Inc designed the letters to slightly move up as you read the word Hiccup. In this instance, the letters actually move the way the word sounds. When you get the hiccups your body raises and falls depending on the stage of the hiccups. This design concept literally illustrates the word.
Furthermore, the design includes small bubbles to create a luxurious and playful feeling.
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