The famous liqueur maker is launching Chambord Flavored Vodka an active attempt to boost business since the economic downturn. Flavored vodkas typically attract young female drinkers. Along with the release, Chambord is promoting two signature cocktails: the Chambord Flavored Vodka and Club Soda and the Chambord French Martini.
Chambord Flavored Vodka is distilled French vodka with the signature black raspberry flavor infused right into the spirit, producing a 75-proof vodka with an easily marketable pink hue.
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Chambord Flavored Vodka Will Attract Young Women
Trend Themes
1. Flavored Vodka - Opportunity for companies to create unique and innovative flavors of vodka to attract young consumers.
2. Pink Spirits - Trend towards pink spirits creates the opportunity for companies to create unique and visually appealing products to attract young female consumers.
3. Signature Cocktails - Increasing popularity of signature cocktails provides an opportunity for companies to promote and sell their own unique cocktail creations.
Industry Implications
1. Alcohol Industry - Opportunity for companies to innovate and create new products to meet the demand for unique and visually appealing alcoholic beverages.
2. Hospitality Industry - Restaurants, bars and hotels can capitalize on the trend for signature cocktails by creating and promoting their own unique cocktail creations.
3. Packaging Industry - The trend towards unique and visually appealing packaging for alcoholic beverages creates opportunities for companies to create unique and innovative designs.