Bengals receiver Chad Johnson has changed his name to Chad Ocho Cinco, a more brandable name that his head coach hates. In fact, his coach, Marvin Lewis, is calling the receiver "Ocho Psycho".
So what would change a multi-million dollar athlete to change names? (hehe, leading question)
'Chad Ocho Cinco' explained that he changed his name after an experience at a cuban festival. I surmise this was an attempt by Chad Johnson, I mean Chad Ocho Chino, to get some publicity and increase his appeal to sponsors.
This isn’t the first time Chad put the name Ocho Cinco, which means ‘eight five’, on the back of his jersey. However, the NFL made him remove the non-legal name from his back. However, with a legal change to his surname, the NFL must now recognize 85 with his new name.
About the mid-life name change, 'Chad Ocho Cinco' noted, "It’s something I don’t think anyone has ever done before. Have I ever had a reason for why I do what I do? I’m having fun."
Bonus: I’m sure it makes his father re
Mid-Life Name Crisis
Chad Johnson Changes Name to Chad Ocho Cinco
Trend Themes
1. Rebranding Personal Identity - Chad Johnson's name change to Chad Ocho Cinco highlights the trend of individuals rebranding themselves to increase their appeal and marketability.
2. Celebrity Branding - Chad Ocho Cinco's name change showcases the trend of athletes and celebrities leveraging their personal brand to attract sponsors and gain publicity.
3. Legal Recognition of Non-traditional Names - Chad Ocho Cinco's legal name change raises the trend of institutions, like the NFL, adapting and recognizing non-traditional names in official contexts.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can explore opportunities to capitalize on the trend of athletes and celebrities rebranding themselves for increased marketability and sponsorship deals.
2. Naming and Branding - The naming and branding industry can benefit from the trend of individuals seeking name changes as a way to enhance their personal brand and attract attention.
3. Legal Services - The legal services industry can seize opportunities to provide support and guidance to individuals navigating the process of changing their names legally and ensuring recognition in various contexts.